Holac Posted August 22, 2014 Isis is facing an identity crisis. The company behind the mobile wallet app has announced it will rebrand to avoid sharing its name with the brutally violent extremist group ISIS, or the Islamic State of Iraq and the Levant. Its fighters are directly responsible for thousands of gruesome deaths — many of them civilian — across Iraq and Syria in recent months. "We have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering," said Isis CEO Michael Abbott. "Changing a brand is never easy, but we know this is the right decision – for our company, our partners and our customers." A new brand has not yet been chosen, but Abbott said the company will provide updates in the coming months. "Our focus on delivering a great product and platform to our customers hasn’t changed." The mobile wallet app launched nationwide last year with support from big wireless carriers like AT&T and Verizon. So far, and despite its powerful allies, Isis hasn't exactly taken the mobile wallet industry by storm. The current brand crisis isn't helping matters any. ISIS has flooded the news cycle lately as the group continues to grow in strength and influence. Its upward momentum has led the US to once again dispatch military personnel to Iraq — though not in a combat role. All things considered, Isis the mobile wallet had little choice but to come up with a new name. Its brand had already been lost where a brand counts most: search. Quote Share this post Link to post Share on other sites
Holac Posted August 22, 2014 Fans are also mad at ISIS Band and won't wear their t-shirts. Quote Share this post Link to post Share on other sites
Tallaabo Posted August 23, 2014 I think the next terrorist group should name itself Coca Cola, McDonald's, or Nike :-D Quote Share this post Link to post Share on other sites
Alpha Blondy Posted August 24, 2014 Isis was also the Egyptian goddess of fertility and motherhood. should we also change the names of ancient deities for the purposes of appeasing these vile jihadis. Quote Share this post Link to post Share on other sites
DoctorKenney Posted August 24, 2014 <cite> @Alpha Blondy said:</cite> Isis was also the Egyptian goddess of fertility and motherhood. should we also change the names of ancient deities for the purposes of appeasing these vile jihadis. It's not for the purposes of "appeasing" them. They changed their name so that no one associates their Company with the infamous terrorist group in the Middle East. It's for name-recognition, and when a Company wants to market itself, "name-recognition" is extremely important. That's why the Nike brand and the Coca-Cola brand costs billions of dollars. JUST the brand is that valuable, not even the company itself. They did this for business reasons Quote Share this post Link to post Share on other sites
Alpha Blondy Posted August 24, 2014 <cite> @DoctorKenney said:</cite> It's not for the purposes of "appeasing" them. They changed their name so that no one associates their Company with the infamous terrorist group in the Middle East. It's for name-recognition, and when a Company wants to market itself, "name-recognition" is extremely important. That's why the Nike brand and the Coca-Cola brand costs billions of dollars. JUST the brand is that valuable, not even the company itself. They did this for business reasons the above comment is very arrogant. how dare you explain 'name-recognition to a public relations undergrad. you shouldn't talk down to people. not surprised because this is what little jihadis do best. Quote Share this post Link to post Share on other sites
DoctorKenney Posted August 24, 2014 <cite> @Alpha Blondy said:</cite> the above comment is very arrogant. how dare you explain 'name-recognition to a public relations undergrad. you shouldn't talk down to people. not surprised because this is what little jihadis do best. It sounds like your public-relations undergrad didn't benefit you at all, if you're not even aware of what "Name-Recognition" is. Were you even paying attention in class? Miskeen. Quote Share this post Link to post Share on other sites
Alpha Blondy Posted August 25, 2014 <cite> @DoctorKenney said:</cite> It sounds like your public-relations undergrad didn't benefit you at all, if you're not even aware of what "Name-Recognition" is. Were you even paying attention in class? Miskeen. predictable Dr.Kenny, always quick with the personal insults. Quote Share this post Link to post Share on other sites
