Invest Africa to partner with Google, KPMG, DHL, 4G Capital and Aon to support African entrepreneurs

[Deeq A.]

PRESS RELEASE
Invest Africa to partner with Google, KPMG, DHL, 4G Capital and Aon to support African entrepreneurs
MSMEs form the backbone of Africa’s economies and are the engine of the region’s job creation drive, accounting for 70 percent of employment
LONDON, United Kingdom, August 19, 2021/ — Invest Africa (www.InvestAfrica.com), the leading trade and investment platform for African markets, has launched a new programme of support for over 500 African MSMEs. The Next Generation Africa Forum (https://bit.ly/3ATvDRF) will take place virtually on 16th September using a digital platform to connect MSMEs across the Continent with practical support from leading banks, VCs, multi-national tech companies and incubators, including Google, KPMG, DHL, Aon and 4G Capital.

MSMEs form the backbone of Africa’s economies and are the engine of the region’s job creation drive, accounting for 70 percent of employment. With a high proportion of informal enterprises, many of Africa’s MSMEs, which already faced significant challenges, have been hit hard by the Covid-19 pandemic. Addressing the structural difficulties that small businesses in Africa face will be essential to both the Continent’s short-term economy recovery and long-term development.

African MSMEs have historically faced numerous barriers to growth. Sitting at the riskier end of the spectrum, access to private financing for early-stage businesses is challenging. Small market sizes and low levels of regional integration preclude many private investment options. Meanwhile commercial banks struggle to offer adapted loans where collateral is limited and credit assessments are often unreliable, leaving smaller businesses faced with higher interest rates than their larger peers. In sub-Saharan Africa, lending to MSMEs accounts for only between 5 and 20 percent of traditional banks’ portfolios compared to a range of 20 to 60 percent for OECD countries. Even where financing can be secured, to be successful it needs to be accompanied by technical support to combat the skills deficit faced by many MSMEs.

Through a series of free to access interactive workshops, pitches and discussions, the Next Generation Africa Forum will aim to overcome such barriers, offering MSMEs the support they need to thrive in a challenging economic context. Applications are now open for MSMEs (https://bit.ly/3gdMkiI) to secure their place at the Forum where sessions will focus on building pathways to formality, preparing businesses for investment, accelerating growth and managing digital risks.

Taking place during Invest Africa’s flagship event, The Africa Debate, the Next Generation Africa aims to provide a strong platform to foster collaboration between financial services, investors, entrepreneurs and policy makers. The Africa Debate regularly assembles Heads of State and Ministers from across the region as well as business leaders and international investors to discuss future avenues for sustainable growth across the Continent and encourage public-private cooperation towards development goals.

Karen Taylor, CEO of Invest Africa said, “We are excited to introduce a new programme exclusively aimed at leveraging financial and business support for MSMEs at The Africa Debate this year. Through our network of over 400 businesses and investors across the Continent we have seen first-hand the challenges the pandemic has created but we have also been witness to the resilience and energy within Africa’s entrepreneurial ecosystem. The engagement we have received from our partners in the private sector and government is testament to the importance of MSMEs to Africa’s future growth and Invest Africa remains committed to leveraging our market position to support a healthy business environment for MSMEs and investors alike.”

Distributed by APO Group on behalf of Invest Africa.
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About Invest Africa:
Invest Africa is a leading business and investment platform with a global footprint of more than 400 member companies, comprising multinationals, private equity firms, institutional investors, development finance institutions, professional service organisations, government bodies and entrepreneurs.

Formerly the Business Council for Africa, founded in 1956, Invest Africa leverages sixty years’ experience in Africa to provide its members with unique information and exposure to business opportunities. The organisation regularly works closely with governments and investment promotion agencies across the Continent to encourage private sector support and international investment in line with national and international development objectives.

Headquartered in London, Invest Africa also operates in four additional chapter cities: Johannesburg, Cape Town, New York and Dubai.

Our vision is to play a central and influential role in Africa’s socio-economic growth by guiding sustainable capital towards key prospects on the continent.

Press contact: Eleanor.brown@investafrica.com

About The Africa Debate:
The Africa Debate (www.TheAfricaDebate.com) is the flagship event of Invest Africa taking place from the 14th – 16th September 2021. Now in its seventh year, The Africa Debate connects the international trade and investment community with businesses across the Continent via our interactive online platform. By bringing together leading investors, businesses, policy makers and entrepreneurs the conference aims to promote the flow of sustainable financing and investment towards catalytic projects across the Continent.

Over three days, 1000 businesses, investors and government officials will discuss how to best support Africa’s transformative recovery as part of the ‘Great Reset’. The Forum will open on 14th September with a half-day investment summit focused on our country partner, Ghana. The following day will see industry experts, business leaders and policy makers take the stage to debate the issues that will define Africa’s recovery before closing with a dedicated MSME financing forum on 16th September.

Press contact: theafricadebate@investafrica.com

SOURCE
Invest Africa

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