Facebook rolls out Instagram Lite to Sub-Saharan Africa and other emerging markets

[Deeq A.]

PRESS RELEASE
Facebook rolls out Instagram Lite to Sub-Saharan Africa and other emerging markets
The new version of Instagram Lite for Android is less than 2MB in size, making it fast to install and quick to load
JOHANNESBURG, South Africa, March 19, 2021/ — Today, Facebook (www.Facebook.com) has announced the launch of Instagram Lite to Sub-Saharan Africa, a new, lightweight version of the Instagram app for Android that uses less data and works well across all network conditions.

The new version of Instagram Lite for Android is less than 2MB in size, making it fast to install and quick to load. It also has improved speed, performance, and responsiveness. Instagram Lite not only works similarly to the Instagram app for Android, but it allows the Instagram experience to remain fast and reliable for more people, no matter what device, platform and network they use.

Commenting on the rationale for introducing the app to Sub-Saharan Africa, Engineering Manager for Instagram Lite, Peter Shin said, “Connectivity in the region can be unstable, slow and expensive, making it challenging for people to have a high-quality Instagram experience. Many people were already familiar with the concept of a Lite app after the successful roll-out of Facebook Lite some years ago. We started testing the new version of Instagram Lite when people across the continent started asking for a Lite app for Android. The feedback was very positive and we are excited to launch it across the continent today”.

“Our team aims to leave no one behind, so today we are very excited to bring Instagram Lite to people in over 170 countries, including the entire Sub-Saharan Africa region,” he added.

Instagram Lite is similar to the core Instagram app experience, though some features are not currently supported, such as Reels creation, Shopping, and IGTV. Instagram Lite is likely to gain appeal to users in locations with limited bandwidth or high data costs, especially in the developing world.

Instagram Lite is currently rolling out in over 170 countries, and Facebook remains committed to building and improving the app to help everyone in the world connect to the people and things they love.

Distributed by APO Group on behalf of Facebook.
Media Contact:
Idea Engineers
PR agency for Facebook Africa
facebook@ideaengineers.co.za

SOURCE
Facebook

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