Recession seems to put people in the mood for condoms

[Jacaylbaro]

With a crippled economy forcing millions of cash-strapped Americans to entertain themselves at home, it's not surprising that one particular product is seeing a sales increase — condoms.

 

While car purchases plummeted and designer clothes mostly stayed on the racks, sales of condoms in the U.S. rose 5% in the fourth quarter of 2008, and 6% in January vs. the same time periods the previous year, The Nielsen Co. reports.

 

The sales bump squares solidly with one of the nation's most common trends during any recession: nesting. At the same time, condoms make for a relatively inexpensive form of birth control at a time many cash-strapped families are hesitant to grow.

 

"If people don't have the money to go out to a fancy dinner or are looking to cut back, Trojan gives them some real affordable ways to stay in and make some great memories together," says Jim Daniels, vice president of marketing for Trojan, the nation's No. 1 condom maker.

 

Contraception may also be more popular during a time when families are stretching dollars and want to avoid having more mouths to feed. "Obviously people in general want to avoid … unintended pregnancies," Daniels says. "But in a down economy those costs are even more burdensome to bear."

 

Pam Piligian of Fitzgerald+CO, the ad agency for Durex condoms, says that condoms are "recession resistant."

 

Still, condom sales increased at a slower rate in 2008, going up 2.3% over the previous year, compared with a 5.5% increase just three years ago, according to research firm Information Resources. Marketers say they are aware of the need to continue reminding consumers that condoms are an inexpensive and healthy way to have fun.

 

Piligian says that in a nod to the poor economy, Durex placed coupons last weekend in newspapers and is making more coupon offers on its website, trydurex.com.

 

Carol Carrozza, vice president of marketing for Ansell Healthcare, maker of LifeStyles condoms, says that her company may incorporate the idea of nesting into future campaigns, along with a focus on new products.

 

"We're mulling both … and trying to determine what kind of products and marketing strategies we can come out with that will help people during these recessionary times," she says.

 

Trojan says the message that it's good to cocoon is already part of its promotions, and it will spend more on advertising this year than last as it launches a multimedia campaign to promote two new products.

 

Trojan 2Go, a thin plastic case with a condom inside, hits store shelves this month while a new condom, Trojan Ecstasy, is scheduled for sale in the spring.

[Jacaylbaro]

Source

 

 

Ramadan Karim ,,,,

[MZanzi]

^^adiga Recession kuma so gaarin miyaa

[strawberryampcream]

Originally posted by Jacaylbaro:

With a crippled economy forcing millions of cash-strapped Americans to entertain themselves at home, it's not surprising that one particular product is seeing a sales increase — condoms.

entertainment?

 

sex is so overrated

[MZanzi]

^^Ludacris said, "some say the sex is overrated but they just aint doing it right"...

[wacdaraha_aduunka]

Originally posted by Fu-Fu:

^^adiga Recession kuma so gaarin miyaa

[Libaax-Sankataabte]

More like they are trying to avoid babies in this bad economy.

[nuune]

^^^ The recession hit Ireland so hard that there is a baby boom, it is all different here:

 

 

Irish baby boom biggest for 112 years

 

 

DUBLIN-(AFP) — The number of babies born in Ireland last year was the highest since 1896, according to new figures published Monday.

 

There were 75,065 births registered in 2008, the Central Statistics Office (CSO) said, with the fertility rate up among all age groups between 20 and 49.

 

In addition, Ireland's total period fertility rate (TPFR) reached 2.1 -- the level at which the population would replace itself in the long run, ignoring migration -- for the first time since 1990.

 

The CSO said 42 percent of births last year were to first-time mothers and just over 33 percent of births were to unmarried mothers.

 

In 1896, there were 75,332 births registered across Ireland.

[Jacaylbaro]

Adigu imisaad ku dartay nuunow ,,,

[nuune]

war suuqa ha iga xirin

[Jacaylbaro]

Kolayba xisaabtaa Ireland wax baad ku leedahaye iska sheeg .......

[nuune]

maba joogin wadanka inta tiradaas la dhalayay dadku ma machine baa talaw,,,

 

 

adigu waad dhadhawdahay baan filayaa,,,,

[Jacaylbaro]

There were 75,065 births registered in 2008

Haye ,,, ma 2008 baanad joogin ,,,

[nuune]

waan ka maqnaa, daaraan meela kale ku dhisayey

[Nin-Yaaban]

Anigu Shan baan ku xirayaa.