Attractive women make men temporarily stup!d

[Geel_jire]

The research shows men who spend even a few minutes in the company of an attractive woman perform less well in tests designed to measure brain function than those who chat to someone they do not find attractive.

 

Researchers who carried out the study, published in the Journal of Experimental and Social Psychology, think the reason may be that men use up so much of their brain function or 'cognitive resources' trying to impress beautiful women, they have little left for other tasks.

yes folks they really did conduct a study to measure this affect.

 

The ones who paid to carry out this study are the truly stup!d ones .. who knows it must have been pitched to them by a beautiful woman Why else carry out research into well established phenomena

 

Story

[Indhoos]

"who knows it must have been pitched to them by a beautiful woman Why else carry out research into well established phenomena."

 

Okey, that made me LOL in class and everyone stared, thanks.

[Miskiin-Macruuf-Aqiyaar]

Wax la cilmibaaro ayaa la waaye. Yaa maalgeliyo qarashka ku baxo those kinda of 'researches' and 'studies.'

 

It kinds reminds me this that I've read weeks ago on the paper:

 

Feeling old? Hold your nose and spend $98

 

 

Experts scorn perfume's claim that you will smell younger

 

If worrying about weight and wrinkles isn't taking up enough of your time, a U.S. entrepreneur is marketing a new insecurity – a perfume that promises to make women smell younger.

 

Eight years younger, to be exact, according to the results of a clinical trial conducted for Harvey Prince, the company that makes Ageless Fantasy anti-age perfume.

 

It's a claim that has won Ageless worldwide press, including articles in Elle, Vogue, WWD, and a passing mention in The Economist, the newsmagazine of the intelligentsia.

 

The perfume sells for $98 a bottle at the Bay, and Harvey Prince founder Kumar Ramani, 50, has been so encouraged by its success that he's launching an eau de parfum women can slip into their purses.

 

Ramani says a clinical trial involving 75 men aged 20 to 60 found they judged women wearing Ageless – a blend of pink grapefruit, mango, pomegranate, jasmine and musk – to be eight years younger than their actual age.

 

"Bunk," according to Luca Turin, the New York Times perfume critic and author of Perfumes: The Guide, which reviews and rates 1,500 perfumes. "The whole idea is sad."

 

He calls the perfume a "boring floral," and the idea that young women smell different from older women a male fantasy.

 

"In this industry, it's all about hype and hope and marketing. The science behind it is pretty weak," says Joe Schwarcz, a chemistry professor and director of McGill University's Office for Science and Society, dedicated to demystifying science.

 

Body chemistry changes with age, and some illnesses and medications can alter a person's scent, says Schwarcz, but if masking smell is a concern, any perfume will work. He says the clinical trial cited by Ramani does not account for psychological factors, including whether the men in the study were simply being polite.

 

Alan Hirsch, head of the Smell and Taste Research Foundation in Chicago, not only thinks the idea is sound, he says he came up with it first. He conducted a trial in 2005 that found that simple, single note odours, like pink grapefruit, could not only mask the odour of aging, but could also change the perceived age of the person wearing it.

 

He says if women want to smell younger, it would be a lot cheaper to dab some pink grapefruit juice behind their ears.

 

Hirsch's lawyer, Kristine Strodthoff, has sent notice to Ramani that Hirsch has a patent pending and asking him to cease and desist from citing Hirsch or his study in all promotions of Ageless. Ramani says his lawyers have told him he is not violating Hirsch's patents and he has a patent pending himself.

 

"My formulation is different and my tests were different," wrote Ramani in reply to an email question about the patent dispute. "For example, we use jasmine and pineapple and mango and apple and musk. Dr. Hirsch does not."

 

What's next? Ramani already has another plan in the works, based on a scent shown in clinical studies to increase penile blood flow.

 

"I prefer you not say, `Viagra in a bottle,'" says Ramani.

 

Cue the press.